Story concepts for the next post

Everything here is raw material, ideas and starting points rather than scripts. Ben knows his audience and what they'll respond to, so he should take whichever theme resonates and make it his own, or combine them. The fixed pieces are two: the link below and the guardrails at the bottom. The rest is his.

Before anything else

The link changed. The new First Promoter link sends people to app.betterfaith.com/start, which walks them into matching before asking for an account. Post 1 lost people at signup; this removes that wall. Jay Mike: pull Ben's exact tracking link from the First Promoter dashboard and use it in the link sticker on whatever runs. Don't reuse the post 1 link and don't type the URL by hand, or we lose attribution.

Key themes

Where Ben's voice and BetterFaith overlap

Five themes that fit both his register and what the audience is carrying. Any one of them can become a story; the angles are prompts, not assignments.

Theme	Why it fits	A possible angle for Ben
The question box	His audience already told him what they're carrying when he asked about their faith questions. Warmest setup available.	"I read every answer" follow-up: whatever the question is, there's a place to bring it.
Carrying it alone	Loneliness told through lived experience, staying pro-church. Lands hardest with the men in his audience.	Surrounded by good people on Sunday, alone with it the rest of the week. A season he carried something quietly.
Purpose	The question men rarely say out loud, and it doesn't need a crisis to be worth taking seriously.	Did everything right and it still feels like it isn't pointing anywhere. Bring the question to someone who's studied it.
Doubt is welcome	His question box proved doubt is already in the room. Kindness toward the doubter is his lane.	Hard questions aren't a faith failure. A place where nobody flinches when you ask them.
Alongside the church	He's a proponent of the church, and pastors are stretched. This frames BetterFaith as additive, never a substitute.	Some things need more than a hallway conversation after service. One-on-one help that comes alongside your church.

Concept sketches

Three worked examples

Each sketch shows one way a theme could run as a three-frame story. The frame text is draft language to react to; Ben's own words and stories will beat ours every time.

Sketch 1: The question box, answered

Ben talking to camera on all three frames. On-screen text mocked below; he should say it in his own words.

Frame 1 · Hook

"A while back I asked what questions you were carrying about your faith. I read every one."

Talking head. Calm, not hype.

Frame 2 · The turn

"Most weren't questions. They were weights. Doubt. Grief. A marriage that's hard. A church you walked away from."

He can name 2–3 themes he saw, no quoting anyone.

Frame 3 · CTA

"Whatever it is, there's a place to bring it. Vetted pastors and biblical counselors, one on one, online."

Talk to someone →

Paid partnership · BetterFaith

Frame 2 is the post. The ICP trusts being described accurately more than being sold anything, and Ben describing what landed in his inbox does that without a single claim.
Do not quote or screenshot any follower's reply, even anonymized. He speaks in themes only.

Sketch 2: Surrounded on Sunday

The loneliness angle in Ben's register: personal, kind, and pro-church. No statistics, no "epidemic" language. He starts from how much he loves the church and names the gap gently.

Frame 1 · Hook

"I love the church. Sunday is the best part of my week. And I've learned something talking with a lot of you."

Warm open. He's for the church, never critiquing it.

Frame 2 · The turn

"You can be surrounded by good people every Sunday and still be carrying something nobody knows about. Some things don't fit in a hallway conversation after service."

He can swap in a season when he carried something quietly himself.

Frame 3 · CTA

"BetterFaith pairs you with a vetted pastor or biblical counselor, one on one. It comes alongside your church, and it gives that thing somewhere to go."

Get matched →

Paid partnership · BetterFaith

The frame-2 truth carries this post: known on Sunday, alone with it the rest of the week. If Ben has a real story from his own life, that beats any line we write.
Keep it additive to church life. Nothing that implies the local church falls short; BetterFaith is one-on-one help alongside it, and Ben saying "talk to your pastor too" is welcome.

Sketch 3: Purpose, without the coffee mug

Purpose content works for this audience when it stays plainspoken: name the flatness of doing everything right and still wondering what it's for, then offer a person to work the question with. No promised outcome, no five-steps-to-your-calling.

Frame 1 · Hook

"You did the things. Job, family, church on Sunday. And some nights it still feels like none of it is pointing anywhere."

Text-forward frame works here if Ben prefers.

Frame 2 · The turn

"Purpose is the question most men never say out loud. Scripture has more to say about it than a mug verse, and it's worth working through with someone who has studied it."

Ben can swap in what wrestling with this looked like for him.

Frame 3 · CTA

"BetterFaith matches you with a vetted pastor or biblical counselor. Bring the question."

Start here →

Paid partnership · BetterFaith

"Bring the question" is the whole offer. If any frame drifts toward "find your purpose" as a promise, it's out of bounds; BetterFaith is the place you bring it, never the guaranteed result.

Guardrails

The one part of this doc that isn't optional. Everything above is Ben's to shape; these five keep him and BetterFaith on the right side of the line, whatever direction he takes.

Say what it is: spiritual care, biblical counseling, pastoral care, mentorship. Never "therapy," "counseling for your mental health," "treatment," or "like therapy but Christian." If someone asks in replies, the line is: "It's spiritual care from vetted pastors and biblical counselors. If you need clinical care, this isn't a replacement for it."
No outcome promises. Nothing that says people will feel better, find peace, fix their marriage, or overcome anything. Every CTA is an invitation to bring something, and all three drafts above are written that way on purpose.
Disclosure on every frame set: "paid partnership" on screen and spoken once, near the CTA, plus Instagram's branded-content tag. Not buried in a caption.
18+ only. Nothing framed at teens, and no reposting replies from anyone who might be a minor.
Final cut comes to us before it posts. Ben's voice, our sign-off. That's in the agreement and it protects him as much as us.

When one is ready

Item	Detail
Link	New First Promoter tracking link (from Ben's promoter profile) in the link sticker. It resolves to app.betterfaith.com/start.
Timing	Ben's call. For what it's worth, this audience tends to browse in the evening, so an 8–10pm post gives a story its best 24 hours.
Approval	Ben sends the final cut to Jay Mike; we run the scope check and confirm same day so nothing stalls.
After posting	We watch replies and DMs on our side for 48 hours per the partnership checklist. Ben should forward anything that reads as a person in crisis rather than answering it himself.
Measure	Sticker taps and /start completions against Ben's First Promoter link, compared with post 1. The link change is the variable we're testing.

BetterFaith · internal working draft for the Lord's Giant pilot. Frame copy is pre-approval draft; nothing here posts until final creative passes scope review.